It Cosmetics

We here at Popular Brands are absolutely in love with It Cosmetics! This brand has quickly become one of our go-to’s for all things makeup.

First off, let’s talk about the brand’s history. It Cosmetics was founded in 2008 by Jamie Kern Lima, who wanted to create makeup that was not only effective, but also good for your skin. Fast forward to today, and It Cosmetics has become a household name, known for its high-quality, innovative products.

Now, onto the products themselves. It Cosmetics is known for its game-changing CC cream, which stands for “color correcting.” This product not only provides coverage, but also helps to even out skin tone and reduce the appearance of redness and dark circles. Another fan favorite is the brand’s Bye Bye Under Eye concealer, which is beloved for its full coverage and ability to brighten under-eye circles.

When it comes to brand aesthetic, It Cosmetics has a very minimalistic and clean look. Their logo is simple and modern, featuring the brand name in a bold black font.

As for customer reviews, It Cosmetics has an average rating of 4.2 out of 5 stars. Not bad, right? And when it comes to the Better Business Bureau (BBB), the brand has an A+ rating, which is the highest possible.

All in all, we can’t recommend It Cosmetics enough! Whether you’re in the market for a new CC cream or just want to treat yourself to a new lipstick, this brand has got you covered.