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Remember the first time you saw a product on your feed and immediately thought, “I need that”? You weren’t alone. In fact, 71% of consumers admit that social media referrals are their primary trigger for making a purchase. We’ve all…
If you thought Millennials were tough on brands with their Y2K nostalgia and Instagram aesthetics, wait until you meet Gen Z—the generation that’s rewriting the rulebook on brand loyalty with a megaphone in hand. From exposing greenwashing scams to demanding…
Video: What is Generation Z? If you think you know Generation Z, think again! This vibrant, diverse, and digitally native generation is rewriting the rules on everything from culture and technology to politics and consumer habits. But what exactly is…
Ever wondered which brands are absolutely crushing it on social media right now? From Nike’s jaw-dropping athlete stories to NASA’s cosmic visuals that make millions pause and stare, the social media landscape is a wild, ever-changing jungle. But some brands…
If you think Gen Z is just another consumer group, think again. Born between 1997 and 2012, this generation wields an estimated $463 billion in buying power in the US alone—and they’re reshaping what it means to be a brand…
Video: How Brands Can Connect With What Gen Z Cares About. If you think Gen Z just scrolls past ads like everyone else, think again. This generation—born between 1997 and 2012—is rewriting the rules of brand engagement with a mix…
