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If you thought Millennials were tough on brands with their Y2K nostalgia and Instagram aesthetics, wait until you meet Gen Z—the generation that’s rewriting the rulebook on brand loyalty with a megaphone in hand. From exposing greenwashing scams to demanding…
Video: What is Generation Z? If you think you know Generation Z, think again! This vibrant, diverse, and digitally native generation is rewriting the rules on everything from culture and technology to politics and consumer habits. But what exactly is…
Ever wondered why some brands stick in your mind like your favorite song, while others fade faster than last year’s memes? The secret sauce often lies in understanding the three essential types of brands that shape how businesses connect with…
Video: What Is Branding? 4 Minute Crash Course. Ever wondered which company truly owns the art of branding? It’s a question that’s as tricky as it is fascinating. From the iconic swoosh of Nike to the sleek bite of Apple’s…
Ever wondered why the Apple logo is practically etched into our collective consciousness? From the glowing screens in cafés to the sleek devices in boardrooms, Apple’s brand is everywhere—and it’s not just because of clever ads or shiny gadgets. In…
Video: Switching consumer brand preferences in the recession. Ever wondered why you reach for one brand over another, even when the products seem almost identical? It turns out, your choices are influenced by a fascinating mix of psychology, emotion, habit,…
Video: Business Speaker Erin Meyer: How Cultural Differences Affect Business. Have you ever wondered why your favorite sneaker brand is all the rage among your college friends but barely known in your hometown? Or why a soda brand that’s a…
Video: How Apple and Nike have branded your brain | Your Brain on Money | Big Think. Ever wondered why some brands skyrocket to fame overnight while others fade into oblivion? It’s not just luck—it’s the powerful sway of consumer…
Ever wondered how brands like Nike, Apple, and Patagonia manage to stay fresh and captivating year after year, despite the ever-changing market and fickle consumer tastes? Spoiler alert: it’s not magic—it’s a masterclass in marketing and advertising strategy. From emotional…
Ever wondered why some brands feel like old friends you just can’t quit, while others fade into the background after one bad experience? At Popular Brands™, we’ve cracked the code on how the world’s most beloved companies maintain their rock-solid…
