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Video: Switching consumer brand preferences in the recession. Ever wondered why you reach for one brand over another, even when the products seem almost identical? It turns out, your choices are influenced by a fascinating mix of psychology, emotion, habit,…
Video: Business Speaker Erin Meyer: How Cultural Differences Affect Business. Have you ever wondered why your favorite sneaker brand is all the rage among your college friends but barely known in your hometown? Or why a soda brand that’s a…
Video: How Apple and Nike have branded your brain | Your Brain on Money | Big Think. Ever wondered why some brands skyrocket to fame overnight while others fade into oblivion? It’s not just luck—it’s the powerful sway of consumer…
Ever wondered how brands like Nike, Apple, and Patagonia manage to stay fresh and captivating year after year, despite the ever-changing market and fickle consumer tastes? Spoiler alert: it’s not magic—it’s a masterclass in marketing and advertising strategy. From emotional…
Ever wondered why some brands feel like old friends you just can’t quit, while others fade into the background after one bad experience? At Popular Brands™, we’ve cracked the code on how the world’s most beloved companies maintain their rock-solid…
If you think marketing to Gen Z is just about viral TikToks and flashy influencers, think again. This generation—born digital, socially conscious, and meme-savvy—demands authenticity, creativity, and purpose like no other. From Aerie’s unfiltered #AerieREAL revolution to Gucci’s groundbreaking Supergucci…
Ever wondered why some brands seem to speak Gen Z’s language effortlessly while others fall flat? Spoiler alert: it’s not just about flashy ads or viral TikToks. Gen Z—those digital natives born between 1997 and 2012—are the most values-driven, authenticity-craving…
If you think Gen Z is just another consumer group, think again. Born between 1997 and 2012, this generation wields an estimated $463 billion in buying power in the US alone—and they’re reshaping what it means to be a brand…
Video: Everyday Objects But MINI. Ever wondered why some products get their own mini-brand spin-offs while others quietly stay on the shelf? It’s not just luck or whimsy—companies use a fascinating mix of data, psychology, and strategy to decide which…
Video: How to Create Brand Awareness With No Budget. Ever wondered how tiny, collectible mini brands manage to dominate social media feeds, spark viral unboxing crazes, and become household names almost overnight? It’s not magic—it’s a masterclass in brand awareness…
