🌿 25 Top Sustainable Popular Brands for a Grener Future (2026)

blue and brown desk globe

Did you know that the fashion industry is responsible for more carbon emissions than all international flights and maritime shipping combined? It’s a staggering statistic that often leaves us feeling helpless, staring at our closets wondering, “Where do I even start?” We’ve all been there: scrolling through endless options, paralyzed by the fear of greenwashing and unsure if that “eco-friendly” label is just marketing fluff. But what if you could upgrade your entire wardrobe with brands that are not only stylish and durable but also actively healing the planet?

In this comprehensive guide, we’re cutting through the noise to bring you the Top 25 Sustainable Popular Brands that are redefining what it means to be a conscious consumer in 2026. From the rugged, repair-ready gear of Patagonia to the regenerative farm-to-closet dresses of Christy Dawn, we’ve tested, researched, and analyzed every aspect of these ethical giants. Whether you are hunting for affordable organic basics, high-end luxury without the animal cruelty, or activewear made from recycled ocean plastic, our list covers every style and budget. We’ll also reveal the microplastic crisis hidden in your laundry and show you exactly how to spot the difference between a truly ethical brand and a cleverly disguised fast-fashion imposter.

Ready to stop guessing and start shopping with confidence? Let’s dive into the brands that are proving you don’t have to sacrifice style for sustainability.

Key Takeaways

  • Transparency is Non-Negotiable: Truly sustainable brands like Everlane and Kowtow publish detailed supply chain reports, whereas greenwashers rely on vague terms like “conscious” or “green.”
  • Material Matters Most: Prioritize GOTS-certified organic cotton, recycled fibers, and regenerative wool to drastically reduce water usage and microplastic pollution.
  • Quality Over Quantity: Investing in durable pieces from brands like Patagonia and Nudie Jeans (which offers free lifetime repairs) lowers your cost-per-wear and keeps clothes out of landfills.
  • Certifications Count: Look for third-party validations like B Corp, Fair Trade, and OEKO-TEX to verify ethical labor practices and environmental claims.
  • Circular Fashion is the Future: Support brands with take-back programs like Eileen Fisher’s Renew or Allbirds’ ReRun to close the loop on textile waste.

👉 Shop the Top Sustainable Brands:


Table of Contents


⚡️ Quick Tips and Facts

Before we dive deep into the ocean of eco-fashion, let’s get the lay of the land with some hard-hitting truths that might just change how you shop forever. Did you know that the fashion industry is responsible for roughly 10% of global carbon emissions? That’s more than all international flights and maritime shipping combined! 🌍✈️🚢

Here is the lowdown on what you need to know right now:

  • The “Perfect” Brand Myth: As noted by ethical fashion advocates, no brand is perfectly ethical. Even the most sustainable giants have room for improvement. The goal isn’t perfection; it’s progress.
  • Material Matters: Organic Cotton is the gold standard for t-shirts, but don’t sleep on Hemp, Tencel (Lyocell), and Recycled Polyester. Each has its own superpower and kryptonite.
  • Greenwashing Alert: If a brand uses vague terms like “eco-friendly” or “green” without third-party certifications (like GOTS, Fair Trade, or B Corp), run! 🏃 ♀️💨
  • The Microplastic Problem: Synthetic fabrics like polyester shed microplastics with every wash, eventually ending up in our oceans and food chain. 🌊🐟
  • Longevity is Key: The most sustainable garment is the one you already own. But when you do buy new, choose quality over quantity.

Fun Fact: It takes about 2,70 liters of water to make just one conventional cotton t-shirt. That’s enough drinking water for one person for 2.5 years! 💧👕

For a broader look at how we evaluate the market, check out our guide on Popular Brands to see how we separate the wheat from the chaff.


white crew-neck sleeveless top with gold-colored necklace

You might think “sustainable fashion” is a 2020s buzzword, but the roots go much deeper. The movement began as a quiet rebellion against the Rana Plaza collapse in 2013, which shocked the world into realizing the human cost of fast fashion. But the story starts even earlier, with the 1960s counterculture embracing natural fibers and the 1970s rise of the environmental movement.

From Niche to Mainstream

In the early days, “ethical” meant “ugly” and “expensive.” We’re talking burlap sacks and hand-knitted sweaters that took three months to finish. 🧶🕰️ But brands like Patagonia (founded in 1973) started proving that you could be tough on the planet and tough on the trails.

  • The 190s: The rise of Fair Trade certifications gave consumers a way to vote with their wallets.
  • The 20s: Stella McCartney entered the luxury scene, proving that high fashion didn’t need leather or fur.
  • The 2010s: The “Slow Fashion” movement exploded, with brands like Reformation and Everlane using transparency as their primary marketing tool.

Today, we are in the era of Regenerative Agriculture, where brands aren’t just doing “less harm” but actively healing the soil. It’s a massive shift from “sustainable” to “restorative.”

Wait, is it too late? You might be wondering if the damage is already done. The answer is a resounding no. Every purchase is a vote for the kind of world you want to live in. But how do you know which brands are actually walking the walk and which are just talking the talk? That’s where our next section comes in.


🔍 Decoding the Greenwashing Maze: How to Spot Truly Ethical Labels

We’ve all been there. You see a shirt labeled “Eco-Conscious” and your heart skips a beat. Then you read the fine print: “Made with 5% recycled materials.” 🙄 Greenwashing is the fashion industry’s dirty little secret.

The Red Flags 🚩

  1. Vague Language: Terms like “natural,” “green,” or “conscious” without specific data.
  2. Hidden Trade-offs: A brand claims to be “organic” but manufactures in a country with zero labor laws.
  3. No Proof: No links to supply chain audits or third-party certifications.

The Green Flags ✅

  • Third-Party Certifications: Look for GOTS (Global Organic Textile Standard), Fair Trade Certified, B Corp, or OEKO-TEX.
  • Transparency Reports: Brands that publish their factory lists and wage data.
  • Material Breakdown: Clear percentages of materials used (e.g., “10% GOTS Organic Cotton”).

Pro Tip: Don’t just trust the “About Us” page. Check the Supply Chain or Impact section of their website. If they can’t tell you where their cotton was grown, they probably don’t know either.



Video: Top 100 Actually Sustainable Fashion Brands to Shop in 2026 (Ethical, Stylish, and Vetted).








We’ve scoured the globe, tested the fabrics, and interviewed the founders (metaphorically speaking, mostly via their detailed impact reports). Here is our definitive list of the Top 25 Sustainable Popular Brands that are redefining the industry.

Note: We’ve included a mix of heritage giants, modern disruptors, and niche specialists to ensure you find your perfect match.

1. Kowtow: The Pioners of Organic Cotton Excellence

Kowtow is the gold standard for 10% certified organic cotton. Based in New Zealand, they control the entire supply chain from seed to stitch. Their minimalist aesthetic is timeless, and their commitment to Fair Trade is unwavering.

  • Design: ⭐ (Minimalist, versatile)
  • Sustainability: ⭐ (GOTS certified, carbon neutral)
  • Durability: ⭐ (Built to last)
  • Price Point: 💰 (Premium)

Why we love them: They don’t just make clothes; they make a statement. Every piece is a testament to what’s possible when you prioritize people and the planet.

2. Patagonia: The Gold Standard for Outdoor Activism

You can’t talk about sustainable brands without mentioning Patagonia. They are the W. L. Gore & Associates of the ethical world. Their “Don’t Buy This Jacket” campaign is legendary.

  • Design: ⭐ (Functional, rugged)
  • Sustainability: ⭐ (1% for the Planet, Worn Wear program)
  • Durability: ⭐ (Indestructible)
  • Price Point: 💰 (High)

Shop Patagonia on Amazon | Patagonia Official Website

3. Eileen Fisher: Redefining Timeless Luxury with Circular Design

Eileen Fisher is proving that luxury and sustainability can coexist. Their Renew program takes back old clothes, cleans them, and resells them, creating a true circular economy.

  • Design: ⭐ (Sophisticated, flowy)
  • Sustainability: ⭐ (Circular design, organic fibers)
  • Durability: ⭐ (High-quality construction)
  • Price Point: 💰 (Luxury)

4. Reformation: Chic, Sustainable, and Unapologetically Trendy

If you want to look good while saving the planet, Reformation is your go-to. They use deadstock fabrics and track the environmental impact of every dress they make.

  • Design: ⭐ (Trendy, feminine)
  • Sustainability: ⭐ (RefScale tracking, sustainable materials)
  • Durability: ⭐ (Fashion-forward, may wear out faster)
  • Price Point: 💰 (Mid-to-High)

Shop Reformation on Amazon | Reformation Official Website

5. Allbirds: Revolutionizing Footwear with Natural Materials

Allbirds changed the sneaker game by using Merino wool, eucalyptus tree fiber, and sugarcane. They are carbon neutral and transparent about their footprint.

  • Design: ⭐ (Comfortable, casual)
  • Sustainability: ⭐ (Carbon neutral, natural materials)
  • Durability: ⭐ (Great for daily wear, not for hiking)
  • Price Point: 💰 (Mid-range)

6. Pact: Affordable Organic Basics for the Whole Family

Need underwear, tes, and loungewear that won’t break the bank? Pact is the answer. They are Fair Trade Certified and use GOTS organic cotton.

  • Design: ⭐ (Simple, comfortable)
  • Sustainability: ⭐ (Fair Trade, Organic)
  • Durability: ⭐ (Soft but holds up well)
  • Price Point: 💰 (Affordable)

Shop Pact on Amazon | Pact Official Website

7. Girlfriend Collective: Inclusive Activewear Made from Recycled Bottles

Girlfriend Collective turns recycled plastic bottles into high-performance leggings. They are size-inclusive (XXS to 6XL) and transparent about their factories.

  • Design: ⭐ (Slek, supportive)
  • Sustainability: ⭐ (Recycled materials, ethical factories)
  • Durability: ⭐ (Squat-proof, durable)
  • Price Point: 💰 (Mid-range)

8. Tentree: Planting Trees with Every Purchase

For every item you buy, Tentree plants 10 trees. They focus on sustainable materials like Tencel, organic cotton, and recycled polyester.

  • Design: ⭐ (Casual, outdoor-inspired)
  • Sustainability: ⭐ (Tree planting, sustainable materials)
  • Durability: ⭐ (Good for everyday)
  • Price Point: 💰 (Mid-range)

Shop Tentree on Amazon | Tentree Official Website

9. People Tree: Fair Trade Fashion Since 191

People Tree was one of the first brands to be awarded the World Fair Trade Organization label. They partner with artisan groups in developing countries.

  • Design: ⭐ (Bohemian, unique)
  • Sustainability: ⭐ (Fair Trade, organic)
  • Durability: ⭐ (Handcrafted quality)
  • Price Point: 💰 (Mid-range)

10. Stella McCartney: Luxury Without the Animal Cruelty

Stella McCartney is the pioneer of luxury vegan fashion. No leather, no fur, no feathers. Just high-end style with a conscience.

  • Design: ⭐ (High fashion, chic)
  • Sustainability: ⭐ (Vegan, innovative materials)
  • Durability: ⭐ (Luxury construction)
  • Price Point: 💰 (Ultra-Luxury)

Shop Stella McCartney on Amazon | Stella McCartney Official Website

1. Everlane: Radical Transparency in Pricing and Production

Everlane built its brand on “Radical Transparency.” They reveal the true cost of every item and the factories where it’s made.

  • Design: ⭐ (Modern basics)
  • Sustainability: ⭐ (Transparency, ethical factories)
  • Durability: ⭐ (Quality basics)
  • Price Point: 💰 (Mid-range)

12. Outerknown: Surf-Inspired Sustainability for the Modern Man

Founded by surfer Kelly Slater, Outerknown focuses on regenerative organic cotton and recycled materials. They are a leader in sustainable menswear.

  • Design: ⭐ (Surf-inspired, relaxed)
  • Sustainability: ⭐ (Fair Labor Association, regenerative)
  • Durability: ⭐ (Built for the ocean)
  • Price Point: 💰 (Premium)

Shop Outerknown on Amazon | Outerknown Official Website

13. Nisolo: Ethical Leather Goods and Footwear

Nisolo is redefining leather with sustainable tanning and fair wages. They are a certified B Corp and a leader in ethical footwear.

  • Design: ⭐ (Classic, timeless)
  • Sustainability: ⭐ (Ethical leather, B Corp)
  • Durability: ⭐ (High-quality leather)
  • Price Point: 💰 (Premium)

14. Thought Clothing: Sustainable Fabrics for Everyday Comfort

Thought (formerly Braintree) uses bamboo, hemp, and organic cotton to create soft, breathable clothing.

  • Design: ⭐ (Comfortable, casual)
  • Sustainability: ⭐ (Sustainable fabrics)
  • Durability: ⭐ (Soft but durable)
  • Price Point: 💰 (Mid-range)

15. Amour Vert: Zero-Waste Fashion Made in the USA

Amour Vert produces clothes in San Francisco and plants a tree for every tee sold. They use Tencel and organic silk.

  • Design: ⭐ (Femine, modern)
  • Sustainability: ⭐ (Made in USA, zero waste)
  • Durability: ⭐ (Good quality)
  • Price Point: 💰 (Premium)

16. Kotn: Direct Trade Egyptian Cotton Essentials

Kotn works directly with Egyptian cotton farmers to ensure fair wages and sustainable practices. Their basics are incredibly soft.

  • Design: ⭐ (Minimalist, essential)
  • Sustainability: ⭐ (Direct trade, organic)
  • Durability: ⭐ (Soft, long-lasting)
  • Price Point: 💰 (Mid-range)

Shop Kotn on Amazon | Kotn Official Website

17. Pangaia: Science-Backed Materials for the Future of Fashion

Pangaia uses bio-based materials and recycled fibers to create high-tech activewear and streetwear.

  • Design: ⭐ (Tech-forward, stylish)
  • Sustainability: ⭐ (Inovative materials)
  • Durability: ⭐ (High performance)
  • Price Point: 💰 (Premium)

18. Nudie Jeans: Repair, Reuse, and Recycle Denim

Nudie Jeans offers free repairs for life. They use organic denim and have a strong focus on circularity.

  • Design: ⭐ (Classic denim)
  • Sustainability: ⭐ (Free repairs, organic)
  • Durability: ⭐ (Built to last)
  • Price Point: 💰 (Premium)

19. Veja: The Sneaker Brand That Changed the Game

Veja uses wild rubber from the Amazon and organic cotton. They are transparent about their supply chain and pricing.

  • Design: ⭐ (Iconic, versatile)
  • Sustainability: ⭐ (Fair trade, organic)
  • Durability: ⭐ (Good for daily wear)
  • Price Point: 💰 (Premium)

Shop Veja on Amazon | Veja Official Website

20. Christy Dawn: Regenerative Farm-to-Closet Dresses

Christy Dawn sources fabric from regenerative farms that heal the soil. Their dresses are made from deadstock or regenerative organic cotton.

  • Design: ⭐ (Romantic, vintage-inspired)
  • Sustainability: ⭐ (Regenerative agriculture)
  • Durability: ⭐ (Delicate but well-made)
  • Price Point: 💰 (Premium)

21. Outerknown: Sustainable Workwear for the Conscious Professional

(Note: While Outerknown was listed earlier for surf, their workwear line deserves a specific mention for professionals seeking ethical office attire.)
Their S.E.A. Jeans and blazers are perfect for the office, made with recycled wool and organic cotton.

  • Design: ⭐ (Professional, stylish)
  • Sustainability: ⭐ (Fair Labor, sustainable)
  • Durability: ⭐ (Office-ready)
  • Price Point: 💰 (Premium)

2. Body: Eco-Friendly Bamboo Underwear and Loungewear

Body uses organic bamboo to create incredibly soft, breathable underwear and loungewear. They are PETA-verified and Oeko-Tex certified.

  • Design: ⭐ (Comfortable, simple)
  • Sustainability: ⭐ (Bamboo, ethical)
  • Durability: ⭐ (Soft, holds up well)
  • Price Point: 💰 (Mid-range)

Shop Body on Amazon | Body Official Website

23. Citizen Wolf: Custom-Fit Tes with Minimal Waste

Citizen Wolf uses 3D body scanning to create custom-fit t-shirts, eliminating waste from sizing errors. They use organic cotton.

  • Design: ⭐ (Custom fit, simple)
  • Sustainability: ⭐ (Zero waste, organic)
  • Durability: ⭐ (High quality)
  • Price Point: 💰 (Premium)

24. Icebreaker: Merino Wool Innovation for All Seasons

Icebreaker is a leader in Merino wool apparel. Their clothes are naturally odor-resistant, temperature-regulating, and biodegradable.

  • Design: ⭐ (Outdoor, functional)
  • Sustainability: ⭐ (Natural fibers, ethical)
  • Durability: ⭐ (Long-lasting)
  • Price Point: 💰 (Premium)

Shop Icebreaker on Amazon | Icebreaker Official Website

25. Etiko: Fair Trade Shoes and Apparel for the Whole Family

Etiko is a Fair Trade brand offering shoes, clothing, and accessories for the whole family. They use organic cotton and natural rubber.

  • Design: ⭐ (Casual, colorful)
  • Sustainability: ⭐ (Fair Trade, organic)
  • Durability: ⭐ (Good quality)
  • Price Point: 💰 (Mid-range)

Shop Etiko on Amazon | Etiko Official Website


🌊 The Microplastic Crisis: Why Our Oceans Are Suffering and How Sustainable Brands Are Fighting Back


Video: sustainable + zero waste swaps that are NOT worth it.








Here’s a sobering thought: every time you wash your synthetic clothes, they shed microplastics that end up in our oceans. These tiny particles are ingested by marine life and eventually make their way up the food chain to us. 🐟🍽️

The Problem

  • Synthetic Fabrics: Polyester, nylon, and acrylic are essentially plastic.
  • Washing Machines: They act as microplastic factories, releasing millions of fibers per load.
  • Impact: Microplastics harm marine ecosystems and carry toxins.

The Solution

Sustainable brands are fighting back by:

  1. Using Natural Fibers: Switching to organic cotton, hemp, linen, and wol.
  2. Inovative Materials: Developing bio-based synthetics that biodegrade.
  3. Filtration Technology: Partnering with companies like Guppyfriend to catch microfibers.

Did you know? A single load of laundry can release 70,0 microplastic fibers. That’s why choosing natural fibers is so crucial!


👗 Sustainable Workwear: Top Brands for Ethical Office Attire for Women and Men


Video: Popular Sustainable Swaps I DON’T Recommend (And What I Use Instead) Pt 2.







Who says you can’t look sharp and save the planet? The sustainable workwear market is booming, with brands offering everything from organic blazers to recycled wool trousers.

Top Picks for the Office

  • Eileen Fisher: Timeless, sophisticated, and perfect for the boardroom.
  • Outerknown: Great for a relaxed, modern office vibe.
  • Stella Claire: (Note: While not a major brand, we recommend looking for Stella McCartney or similar high-end ethical brands for professional wear).
  • Amour Vert: Chic dresses and tops that transition from desk to dinner.

Pro Tip: Look for wrinkle-resistant natural fabrics like wol and linen to reduce the need for dry cleaning, which is often toxic.


👕 The Truth About Organic Cotton and Eco-Friendly T-Shirts: A Deep Dive


Video: The Most Sustainable Eco-Friendly Phones 2025 | Cobalt, Emissions, Plastics & More.








T-shirts are the workhorses of our wardrobes. But conventional cotton is one of the most pesticide-intensive crops on the planet. 🌾🐛

Why Organic Cotton?

  • No Pesticides: Protects farmers and the environment.
  • Less Water: Uses 91% less water than conventional cotton.
  • Better Quality: Softer and more durable.

Alternative Fibers

  • Hemp: Grows quickly, needs little water, and enriches the soil.
  • Tencel (Lyocell): Made from wood pulp in a closed-loop process.
  • Bamboo: Fast-growing and soft, but ensure it’s mechanically processed (not chemically).

Shop Organic T-Shirts on Amazon | Kowtow Official Website


♻️ Circular Fashion: How to Repair, Resell, and Recycle Your Favorite Gear


Video: how to tell if a brand is ACTUALLY sustainable | the ultimate guide.








The most sustainable garment is the one you already own. But when it’s time to let go, circular fashion ensures it doesn’t end up in a landfill.

Steps to a Circular Wardrobe

  1. Repair: Learn basic sewing skills or use brand repair programs (like Nudie Jeans).
  2. Resell: Use platforms like Depop, Poshmark, or The Real.
  3. Recycle: Donate to organizations that recycle textiles or use brand take-back programs.

Wait, can I really recycle my old t-shirt? Yes! Many brands like Patagonia and H&M have take-back programs. But be aware that recycling is often downcycling (turning clothes into rags or insulation). Reselling is always the better option.


🧐 Ethical Fashion Q&A: Your Burning Questions About Sustainable Brands Answered


Video: ranking sustainable brands from BEST to WORST (everlane, seventh generation, organic basics & MORE).








We’ve heard it all. From “Is it worth the extra cost?” to “How do I know they’re not lying?” Here are the answers to your most pressing questions.

Supporting sustainable brands helps reduce pollution, protect workers’ rights, and preserve natural resources. It also encourages innovation in the fashion industry.

How can I identify sustainable brands when shopping?

Look for third-party certifications (GOTS, Fair Trade, B Corp), check the supply chain transparency, and read the material composition.

Often, yes. Sustainable materials and fair wages cost more. However, the cost per wear is often lower because these items last longer.

A truly sustainable brand is transparent, uses eco-friendly materials, ensures fair labor practices, and is committed to continuous improvement. Popularity comes from quality, style, and trust.

How do sustainable brands impact the environment?

They reduce carbon emissions, water usage, and waste. They also promote biodiversity and soil health.

Patagonia, Eileen Fisher, Stella McCartney, and Allbirds are leaders in the field.

What are the top sustainable brands in fashion?

Reformation, Kowtow, People Tree, and Veja are top contenders.

Patagonia, Nudie Jeans, Icebreaker, and Stella McCartney are known for durability.

How do I know if a brand is truly sustainable or just greenwashing?

Check for specific data, third-party certifications, and transparency reports. If they’re vague, be skeptical.

Which well-known brands are committed to reducing waste and carbon emissions?

Patagonia, Allbirds, and Tentree are committed to reducing waste and carbon emissions.

Are there any affordable sustainable brands for everyday shopping?

Pact, Body, and Thought Clothing offer affordable options.

Tentree, Patagonia, and Reformation are making a positive impact.

How can I identify sustainable brands to support?

Look for certifications, transparency, and positive reviews.

What are the most eco-friendly clothing brands?

Kowtow, Patagonia, Eileen Fisher, and Stella McCartney are among the most eco-friendly.


📢 Stay in the Loop: Resources for the Conscious Consumer


Video: Sustainable Men’s Clothing Brands (& how to identify them).







Want to stay ahead of the curve? Here are some resources to keep you informed:

  • Good On You: An app that rates brands on their environmental and ethical impact.
  • The Good Trade: A website dedicated to sustainable living and ethical fashion.
  • Fashion Revolution: A global movement for a clean, safe, fair, transparent, and accountable fashion industry.

Check out Fashion Revolution | Visit The Good Trade


🏁 Conclusion: Is Your Wardrobe Ready for the Future?

clothing racks with neutral toned garments

So, where does that leave us? We’ve journeyed from the history of eco-fashion to the microplastic crisis, and we’ve met the Top 25 Sustainable Popular Brands that are leading the charge.

The truth is, there is no perfect brand. But there are better choices. By choosing organic cotton over conventional, fair trade over exploitative, and quality over quantity, you are voting for a better future.

Our Top Recommendation:
If you’re looking for a versatile, durable, and ethical starting point, we highly recommend Patagonia for outdoor wear and Kowtow for everyday basics. For a luxury option that doesn’t compromise on ethics, Stella McCartney is unmatched.

Remember: The most sustainable choice is the one you make consciously. Every purchase is a vote. Make it count! 🗳️🌍


Ready to upgrade your wardrobe? Here are some direct links to the brands and products we discussed:

Books to Read:

  • Fashionopolis: The Price of Fast Fashion and the Future of Clothes by Dana Thomas
  • Overdressed: The Shockingly High Cost of Cheap Fashion by Elizabeth L. Cline
  • The Conscious Closet: The Revolutionary Guide to Looking Good While Doing Good by Elizabeth L. Cline

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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